This innovative project was initiated by 4 friends who run marathons together: They couldn’t find a range of cosmetic products that met their needs as sportsmen.
The initial phase was to create a name that reflected a contemporary way of practicing sports that would appeal to sports men and women.
We then generated a visual system that differentiates each product by using the lines that appear in courts or limits of sporting fields. By cropping and reinterpreting these lines we created liberating abstract shapes. We utilized a mixture of pastel colours with a dark gray as well as elegant typography in the logo to appeal to both a masculine and feminine audience.
“Each year we send out a festive ‘Mulled Wine’ to clients and friends. Mulled wine is a traditional winter drink served warm, making it the perfect tonic to banish those winter chills…This year saw the birth of BUDDY’S ORIGINAL WINTER WARMER. The only sure and trusted way to ward off the icy claw of winter, and survive the manifold strifes of the festive season.”
Bit late for a christmas related blog post but couldn’t resist sharing this, so beautiful, definitely up there with Stranger & Stranger’s christmas projects (1,2 & 3).
Idea and visual identity for a travel guide to coastal cities around the world, but from a rather offbeat and alternative viewpoint that is slightly different from the usual glossy travel magazines that focus either on popular tourist attractions or luxury travel.
Commando Group (A group of people who specialize in visual identity, art direction, illustration and photography).
The objective of this project is to investigate the boundaries between photography and graphic design/illustration and hopefully produce something remarkable in the process. The original photographs were provided py photographer Damian Heinisch.
I’ve seen this branding come up on a couple different websites now, so I figured it’s time I talk about it. Hands down my favorite part about this branding has got to be the logo. I am obsessed with it. I love how they made multiple versions of the same logo. it’s an incredibly smart and creative idea.
The branding as a whole is really fantastic, thumbs up.